Background
Indigo, a prominent airline in India, sought to target males aged 25-45 within its travel audience segment.
Approach
Pixel Mint devised a robust strategy to achieve this goal:
– Contextual Ads: Precisely targeting individuals interested in travel and flight bookings through contextual advertising.
– Native Advertising: Crafting native ad campaigns that seamlessly blended with users’ online experiences.
– Email and SMS Campaigns: Implementing HTML mailers, text mailers, and SMS campaigns to engage potential customers.
Contracting
The campaign’s success was assessed based on the Cost per Lead metric.
Results
Pixel Mint’s strategic efforts produced remarkable results:
– 2.5% Ticket Booking Rate: The campaign achieved an impressive 2.5% conversion rate, with users booking tickets directly through the campaign.
– 1,000 Leads in 1 Month: Pixel Mint’s strategy generated a substantial 1,000 leads within a single month, highlighting its effectiveness in engaging the travel audience.
This case study underscores Pixel Mint’s proficiency in lead generation within the competitive aviation and travel sector. Through targeted campaigns and a combination of engagement tactics, Pixel Mint played a pivotal role in Indigo’s success in acquiring leads and driving ticket bookings.
