Background
Yaxis, an education-focused organization, aimed to engage an audience aged 21 and above, comprising both males and females, predominantly students.
Approach
Pixel Mint implemented a robust strategy to address Yaxis’ objectives:
– Contextual Ads: Tailored contextual advertisements that resonated with individuals interested in educational opportunities.
– Native Advertising: Deployed native advertising campaigns seamlessly integrated into users’ online experiences.
– Email and SMS Campaigns: Engaged potential students through HTML mailers, text mailers, and SMS campaigns.
Contracting
The campaign’s effectiveness was gauged using the Cost per Interested Lead metric.
Results
Pixel Mint’s strategic acumen led to remarkable outcomes:
– 25% Conversion Rate: The campaign achieved an extraordinary 25% conversion rate, with a significant portion of the targeted audience expressing interest in Yaxis’ educational offerings.
– 5,000+ Leads in One Month: Pixel Mint’s strategy generated a substantial 5,000+ leads within a single month, demonstrating its ability to effectively engage and convert the education-focused audience for Yaxis.
This case study underscores how Pixel Mint harnessed effective strategies to engage and convert the targeted education audience for Yaxis. By employing diverse advertising tactics and engagement channels, Pixel Mint significantly contributed to Yaxis’ success, delivering a remarkable volume of leads and increasing interest in educational opportunities.
