Background
IDP Education, a renowned international education organization, aimed to engage a specific audience aged 18 and above, encompassing both males and females, predominantly students. The focus was on promoting their MBA programs in Canada.
Approach
IDP Education collaborated with Pixel Mint to craft a compelling strategy:
– Contextual Ads: Tailored contextual advertisements placed strategically to capture the attention of individuals interested in pursuing an MBA in Canada.
– Native Advertising: Seamlessly integrated native advertising campaigns, enhancing the online experience of the target audience.
– Email and SMS Campaigns: Engaging prospective students through well-crafted HTML mailers, text mailers, and SMS campaigns, highlighting the advantages of IDP Education’s MBA programs in Canada.
Contracting
The success of the campaign was evaluated based on the Cost per Conversion metric.
Results
IDP Education’s partnership with Pixel Mint yielded outstanding outcomes:
– 2% Conversion Rate: The campaign accomplished an impressive 2% conversion rate, showcasing its effectiveness in capturing the interest of the audience and encouraging them to consider pursuing an MBA in Canada.
– 4,000+ Leads in One Month: Pixel Mint’s strategic approach generated a substantial 4,000+ leads within a single month. This highlights Pixel Mint’s ability to effectively engage and convert prospective students interested in furthering their education through IDP’s programs in Canada.
This case study emphasizes how IDP Education, in collaboration with Pixel Mint , executed successful engagement strategies to empower education enthusiasts. By leveraging a range of advertising methods and communication channels, IDP Education achieved remarkable results, significantly boosting the number of leads and fostering interest in their MBA programs in Canada.
