Background
upGrad, a leading online learning platform, sought to engage a diverse audience aged 21 and above, encompassing both males and females, predominantly students. The focus was on promoting their MBA programs.
Approach
Pixel Mint developed a comprehensive strategy to meet upGrad’s objectives:
– Contextual Ads: Tailored contextual advertisements strategically placed to capture the attention of individuals interested in pursuing an MBA.
– Native Advertising: Seamless native advertising campaigns integrated into the online experiences of the target audience.
– Email and SMS Campaigns: Engaging potential students through HTML mailers, text mailers, and SMS campaigns, highlighting the benefits of upGrad’s MBA programs.
Contracting
The campaign’s effectiveness was measured using the Cost per Conversion metric.
Results
Pixel Mint’s strategic prowess led to impressive outcomes:
– 1-2% Conversion Rate: The campaign achieved a notable 1-2% conversion rate, showcasing its ability to entice the audience and drive interest in upGrad’s MBA offerings.
– 3,000+ Leads in One Month: Pixel Mint’s strategy yielded a substantial 3,000+ leads within a single month. This demonstrates the effectiveness of Pixel Mint’s approach in generating interest and conversions among potential MBA students for upGrad.
This case study highlights how Pixel Mint implemented effective strategies to captivate and convert the right audience for upGrad’s MBA programs. Leveraging various advertising methods and engagement channels, Pixel Mint significantly contributed to upGrad’s success by generating a substantial volume of leads and fostering interest in pursuing MBA education.
