Background
MakeMyTrip, a leading online travel company, aimed to engage its target audience of males aged 25-45 effectively.
Approach
Pixel Mint devised a comprehensive strategy to achieve MakeMyTrip’s objectives:
– Contextual Ads: Crafting contextual advertisements that resonated with individuals interested in travel and flight bookings.
– Native Advertising: Implementing native advertising campaigns that seamlessly integrated into users’ online experiences.
– Email and SMS Campaigns: Engaging potential customers through HTML mailers, text mailers, and SMS campaigns.
Contracting
The effectiveness of the campaign was measured using the Cost per Lead metric.
Results
Pixel Mint’s strategic approach yielded exceptional outcomes:
– 4% Ticket Booking Rate: The campaign achieved a remarkable 4% conversion rate, with users actively booking tickets through the campaign.
– 2000+ Leads in One Month: Pixel Mint’s strategy generated an impressive 2,000+ leads within a single month, underlining its capability to effectively engage MakeMyTrip’s target audience.
This case study illustrates how Pixel Mint successfully harnessed its strategies to captivate and convert the travel audience for MakeMyTrip. By employing a mix of targeted advertising methods and engagement channels, Pixel Mint played a pivotal role in MakeMyTrip’s success, delivering a substantial volume of leads and boosting ticket bookings.
