Background
Dream11, a leading fantasy sports platform, aimed to increase app downloads and user engagement among cricket enthusiasts. The primary Key Performance Indicator (KPI) was to maintain a minimum deposit ratio of 5%.
Approach
To achieve this goal, Pixel Mint implemented a multi-faceted approach:
– Contextual Ads: Leveraging contextual advertising to target users interested in cricket and fantasy sports.
– Native Advertising: Creating native ad campaigns that seamlessly blended with the users’ online experience.
– Email and SMS Campaigns: Deploying HTML mailers, text mailers, and SMS campaigns to reach out to potential users.
Contracting
The campaign’s success was measured through the Cost per Registration metric.
Results
Pixel Mint’s strategic efforts yielded impressive results:
– Over 50,000 Monthly Registrations: The campaign consistently delivered more than 50,000 new registrations every month.
– Average Deposit Ratio (DR) of 8%: During high-profile cricket events like the IPL and ICC Cricket World Cup, the campaign maintained an average DR of 8%.
This case study showcases Pixel Mint’s expertise in user acquisition and engagement, particularly in the context of the highly competitive fantasy sports market. By effectively reaching out to cricket enthusiasts and offering compelling incentives, Pixel Mint helped Dream11 significantly boost its user base and engagement levels.
